Introduction A good product marketing plan doesn’t have to be fancy, but it does need to be real. Most strong product launches start with something simple: clarity. Who’s this for? Why should anyone care? How will it reach the market? When those answers are clear, everything else, content, campaigns, sales enablement, falls into place a […]
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Introduction Product marketing moves fast, and without the right KPIs in place, it’s easy for teams to assume things are working when they’re actually not. Strong KPI tracking keeps everyone grounded. It shows which messages resonate, which channels actually drive traction, and whether a launch is headed in the right direction. And when the tracking
How to Track Product Marketing KPIs: A Practical Guide Read More »
Introduction Social media marketing can feel tricky to measure because so much of it moves fast and looks good on the surface. A few likes here, a reel that suddenly takes off, yes, nice to see, but they don’t explain much. And unlike sales or performance teams, the social team doesn’t always get clear numbers
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