Retargeting & Funnels

How to Run Remarketing Campaigns That Convert

Leave a Comment / Retargeting & Funnels / Arjun Kumar

Ever left something in your cart without buying—shoes, concert tickets, a kitchen gadget—and then started seeing that exact product everywhere online? That’s not coincidence. That’s remarketing campaigns quietly doing its job. Remarketing gives businesses a second chance. Instead of chasing cold audiences, you reconnect with people who already showed interest. They clicked. They browsed. Some […]

How to Run Remarketing Campaigns That Convert Read More »

How to Define Target Audiences Effectively

Leave a Comment / Performance Marketing, Retargeting & Funnels / Arjun Kumar

You’ve built something great a product or service that solves a real problem or gives people that “finally” feeling. You’ve got the goods and a bit of budget to get the word out. But here’s the big question: Who exactly are you talking to? Because shouting into the Internet void, even with a clever video

How to Define Target Audiences Effectively Read More »

How to Calculate Conversion Uplift Between Variant A and B

Leave a Comment / Retargeting & Funnels, Performance Marketing / Arjun Kumar

Introduction You’ve put in the hours. Poured budget into your landing pages, fine-tuned the copy, maybe redesigned the entire thing twice. You step back and ask yourself…the big question: “Is this actually working?” That, right there, is why we track conversions. It’s how we move out of guesswork and into clarity. When someone visits your

How to Calculate Conversion Uplift Between Variant A and B Read More »