You know that moment when a new product pops up and it feels like it understands you?Maybe it fixes a small annoyance you stopped noticing or maybe it solves something big. Either way, it feels intentional. Personal. Like it was built just for you. That’s product marketing at work quietly connecting the dots. But product […]
What Is Product Marketing? Read More »
You know that moment. You’re standing in an aisle, staring at what feels like an entire town of cereal boxes, frozen dinners, phone cases basically clones wearing different outfits. But somehow, one reaches out and grabs you. Maybe it’s the bright color. Maybe it says “plastic-free.” Maybe it’s the one your mom always bought. Whatever
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Let’s be real watching your competitors can feel like running behind a moving train. But here’s the truth: competitive product analysis isn’t optional. It’s survival. Ignore it and you’ll miss blind spots, overlook customer frustrations, and guess your way through decisions your competitors are making with precision. Think of it like walking a trail your
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Introduction Coming up with something brand new? It’s a wild ride. A burst of excitement hits maybe it came to you mid-commute or while brushing your teeth. You’re buzzed. But then comes that little voice in your head: Will anyone actually care? That’s conduct market research steps in. Not to rain on your idea, but
How to Conduct Market Research for New Products Read More »
Introduction You’ve built the thing. Poured in hours, budget, and belief. And now… it’s time to get it out there. But just releasing a product into the wild doesn’t mean it’ll catch on. We all know that sinking feeling when something incredible slips under the radar. It usually happens when the campaign misses the mark.
How to Run Effective Product Marketing Campaigns Read More »
Introduction You’re bringing a product to market. Probably in an industry that’s loud, fast, and crowded as hell. Everyone’s racing to grab attention, win loyalty, and take up that tiny window of time a customer might spare. But before you get too deep into catchy taglines or beautiful packaging, let’s pause. Ask this: Does your
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Introduction A good product marketing plan doesn’t have to be fancy, but it does need to be real. Most strong product launches start with something simple: clarity. Who’s this for? Why should anyone care? How will it reach the market? When those answers are clear, everything else, content, campaigns, sales enablement, falls into place a
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