You know that moment. You’ve hustled to build an ad campaigns that feels just right. The copy sings, the visuals pop. You hit the launch. And? It’s magic. Engagement shoots up. Leads start rolling in. Sales follow. It feels like you finally cracked the code. Fast forward a few weeks… and it’s not hitting the […]
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You know that point where you’re neck-deep in spreadsheets, staring at revenue numbers, and second-guessing everything? Like, “Are we actually growing… or just spinning our wheels?” Yeah. That’s when Calculate Average Revenue Per User quietly steps in and cuts through the noise. Average Revenue Per User. ARPU. It sounds simple. And it is. But behind
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1. Introduction You spend ages pulling together what feels like your best ad yet. The image? Strong. The copy? Snappy. CTA? Clear and crisp. So why isn’t anyone clicking? Enter CTR. Click-Through Rate isn’t just a stat tucked away in your dashboard. It’s a mirror. It shows you how your creative lands—not in theory, but
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