You know that hollow feeling when you’ve poured time, money, and ideas into a campaign… and it just flops? You’re staring at numbers that don’t move, wondering why that last-minute, off-the-cuff post outperformed your hero ad by a mile. Yeah. Been there. And here’s what a lot of folks miss: it’s probably not creative. It’s […]
How to Identify Audience Segments That Perform Best for Your Campaign Read More »
Introduction You’ve put in the hours. Poured budget into your landing pages, fine-tuned the copy, maybe redesigned the entire thing twice. You step back and ask yourself…the big question: “Is this actually working?” That, right there, is why we track conversions. It’s how we move out of guesswork and into clarity. When someone visits your
How to Calculate Conversion Uplift Between Variant A and B Read More »
You know that moment. You’ve hustled to build an ad campaigns that feels just right. The copy sings, the visuals pop. You hit the launch. And? It’s magic. Engagement shoots up. Leads start rolling in. Sales follow. It feels like you finally cracked the code. Fast forward a few weeks… and it’s not hitting the
How to Identify Ad Campaigns With Diminishing Returns Over Time Read More »
You know that point where you’re neck-deep in spreadsheets, staring at revenue numbers, and second-guessing everything? Like, “Are we actually growing… or just spinning our wheels?” Yeah. That’s when Calculate Average Revenue Per User quietly steps in and cuts through the noise. Average Revenue Per User. ARPU. It sounds simple. And it is. But behind
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1. Introduction You spend ages pulling together what feels like your best ad yet. The image? Strong. The copy? Snappy. CTA? Clear and crisp. So why isn’t anyone clicking? Enter CTR. Click-Through Rate isn’t just a stat tucked away in your dashboard. It’s a mirror. It shows you how your creative lands—not in theory, but
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