Introduction You’re bringing a product to market. Probably in an industry that’s loud, fast, and crowded as hell. Everyone’s racing to grab attention, win loyalty, and take up that tiny window of time a customer might spare. But before you get too deep into catchy taglines or beautiful packaging, let’s pause. Ask this: Does your […]
How to Conduct a Product Marketing SWOT Analysis Read More »
Ever had that feeling where a campaign “felt” like a knockout, but the numbers didn’t quite cheer you on? Or maybe one that seemed to fizzle… but months later, turns out it quietly brought in solid leads? Yep. Search marketing isn’t just about the click. It stretches far past that first landing. So here’s the
How to Measure Search Marketing Performance in Old Campaigns Read More »
You know that moment when your thumb’s twitching through endless posts and ads, and then bam something makes you stop? It might be a stunning image. Or a headline that hits way too close to home. A video that doesn’t just play it hits you right in the gut. That, right there, is a top-performing
Top Performing Creatives: What Works, Why It Matters, and How To Get It Right Read More »
You know that hollow feeling when you’ve poured time, money, and ideas into a campaign… and it just flops? You’re staring at numbers that don’t move, wondering why that last-minute, off-the-cuff post outperformed your hero ad by a mile. Yeah. Been there. And here’s what a lot of folks miss: it’s probably not creative. It’s
How to Identify Audience Segments That Perform Best for Your Campaign Read More »
Introduction You’ve put in the hours. Poured budget into your landing pages, fine-tuned the copy, maybe redesigned the entire thing twice. You step back and ask yourself…the big question: “Is this actually working?” That, right there, is why we track conversions. It’s how we move out of guesswork and into clarity. When someone visits your
How to Calculate Conversion Uplift Between Variant A and B Read More »
You know that moment. You’ve hustled to build an ad campaigns that feels just right. The copy sings, the visuals pop. You hit the launch. And? It’s magic. Engagement shoots up. Leads start rolling in. Sales follow. It feels like you finally cracked the code. Fast forward a few weeks… and it’s not hitting the
How to Identify Ad Campaigns With Diminishing Returns Over Time Read More »
Ever sunk time or money into marketing and wondered if any of it actually worked? Maybe you’ve dropped cash on ads hoping for big numbers—or spent months writing blog posts with no sign they’re moving the needle. You’re not the only one. That frustration of watching analytics and thinking, “What now?” yeah, we’ve been there
How to Compare Performance of Paid vs Organic Channels Read More »
You know that point where you’re neck-deep in spreadsheets, staring at revenue numbers, and second-guessing everything? Like, “Are we actually growing… or just spinning our wheels?” Yeah. That’s when Calculate Average Revenue Per User quietly steps in and cuts through the noise. Average Revenue Per User. ARPU. It sounds simple. And it is. But behind
How to Calculate Average Revenue Per User (ARPU) Read More »
1. Introduction You spend ages pulling together what feels like your best ad yet. The image? Strong. The copy? Snappy. CTA? Clear and crisp. So why isn’t anyone clicking? Enter CTR. Click-Through Rate isn’t just a stat tucked away in your dashboard. It’s a mirror. It shows you how your creative lands—not in theory, but
How to Calculate CTR for Each Ad Creative Read More »
You know that moment when everything looks like it’s falling into place? Ads are live. Traffic’s pouring in. People are clicking, exploring… and then? Crickets. No conversions. No sales. Just silence. It’s maddening, right? Like setting the table for a big dinner and everyone leaves halfway through the appetizer. You built what felt like a
How to Identify Drop-Off Points in a Conversion Funnel Read More »
